Let’s face it, it’s 2018, and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru? Do you think having this knowledge might improve your social media presence?
Allow us to illustrate the real importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. We believe that social media marketing is so essential that one of our services is to teach it to our clients.
What and Why Social Media?
Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.
Now, look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. To do this, you need to understand the platforms you are using. You must know how to get the best engagement out of Facebook, Twitter, Instagram, and Pinterest.
All these things go hand-in-hand. But you may still be wondering, why social media?
‘‘Social networks are one of the fastest growing industries in the world’’
This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However, with a projected 25.0% annual growth over the next 5 years, it is definitely time to start investing in social media if you haven’t already.
Social Media and Social Networking Sites
Like with content marketing, due to the continuously evolving internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic, use case, and purpose. Let’s have a look at some of the more significant social networking platforms.
Facebook is the largest and arguably the most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or Fortune 500 company, you need to be on Facebook and start engaging with your consumers. Keep in mind that there is a right and wrong way to engage with your consumers.
Twitter is known as the ‘‘in the moment’’ platform and boasts a respectable 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of a dunk in the dark? Twitter is a perfect customer service platform as it allows immediate, direct access to someone at your business.
Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words. Instagram is extremely popular with the younger crowd. They like the graphical nature and the limited text.
LinkedIn is regarded as the professional social networking site. LinkedIn mainly focuses on b2b marketing rather than b2c.
Google +, Youtube, Foursquare, and Pinterest are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. Should Facebook be worried?
Social Media Marketing Strategy
Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. We have created a social media marketing strategy checklist that should aid your online marketing operations. When you don’t have a plan, any road will take you somewhere, but not necessarily where you wanted to go.
Set Goals – Start big and work down. What do you want to accomplish?
Know your target audience – Don’t just use demographics but expand with psychographics.
Social Media – Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast, etc? Perhaps it is a mixture of all those things?
Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
Measurement and Testing – What does success mean to you? You need to continually analyze your social media strategy to understand how useful it is. Engage with your audience, find out what works and what doesn’t.
Benefits of Social Media Marketing
For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts.
Social media marketing increases your brand’s awareness. 78 % of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as how they identify new brands products and services. It is like your online business card.
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.
Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.
If you’d like a FREE strategy session regarding social media management, get in touch with us today.